JENN KIM

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007—POOKIE COOKIE Branding & Graphic Design
2025 | Dallas,TX | Self-initiated
ROLES

contribution: 100%.
baking
logo design
flyer design
customer service

TOOLS

Adobe Photoshop
Adobe Illustrator
Figma
As a random side quest, I combined my interest for marketing, design, and baking and sold my homemade cookies at a bridge in my neighborh00d. All the sales were successful, sold out by the end of the night, with the help of my partner. Here are some flyers and photos. Based on the neighbor’s geography, I adjusted the recipe to cater to the taste--hence the creation of churros cookies. It complemented the sale of vendors (tacos, enchiladas, horchatas), attracting the right consumer target.









lesson learned:
- samples reached more customers
- clear packaging=transparency
- title on the flyer attracted customers
- playlist wasn’t too important; there was live music
- same location, same time to sell
- next time, maybe bring out cinnamon brooms?